CICOA Aging & In-Home Solutions announces the launch of a new Web site dedicated to celebrating the lives of older adults. The site, IndyCreativeAging.org, serves as the information hub and social community for active Baby Boomers and senior citizens, and those friends and family members who care for them. IndyCreativeAging.org is the virtual source for information and resources that facilitate creative approaches to aging. The site provides timely information about activities, services, events, issues and life enrichment opportunities for active seniors.

The age-50+ market makes up 41 percent of the U.S. population and one-third of the online population, according to AARP. Indycreativeaging.org has been developed to capture the attention and online involvement of today’s Boomers and seniors in a unique format that provides for two-way communication.

In addition to original content geared toward interests of Boomer and seniors, the site includes lists of social services and resources that promote self-reliance, peace of mind and quality of life. Caregivers searching intently for information about how to help their older loved ones will find that IndyCreativeAging.org is a place to ask questions, learn about timely issues and gain support from others in similar positions.

Additional features of the site include:

• A calendar of events of interest to active adults.
• Guest blogging by local experts on aging – Boomer and seniors.
• Online assessments to help direct users to health care or social service resources.
• Tutorials for using social media and new technology.
• Registration for bi-monthly e-Newsletters.
• Links to ICA’s Facebook, Twitter and YouTube accounts.
• Online advertising opportunities for organizations that serve the aging population.